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76 products
Valentina Bodysuit Black - Final Sale Valentina Bodysuit Black - Final Sale
Sale
Valentina Bodysuit Black - Final Sale
$64.95 $44.95 AUD
final sale
Valentina Bodysuit Optic White - Final Sale Valentina Bodysuit Optic White - Final Sale
Sale
Valentina Bodysuit Optic White - Final Sale
$64.95 $44.95 AUD
final sale
Evelyn Twist Tank Black - Final Sale Evelyn Twist Tank Black - Final Sale
Sale
Evelyn Twist Tank Black - Final Sale
$59.95 $22.95 AUD
final sale
Evelyn Twist Tank Optic White - Final Sale Evelyn Twist Tank Optic White - Final Sale
Sale
Evelyn Twist Tank Optic White - Final Sale
$59.95 $22.95 AUD
final sale
Estelle Off Shoulder T-Shirt Black Estelle Off Shoulder T-Shirt Black
Estelle Off Shoulder T-Shirt Black
$89.95 AUD
Estelle Off Shoulder T-shirt Optic White Estelle Off Shoulder T-shirt Optic White
Estelle Off Shoulder T-shirt Optic White
$89.95 AUD
new arrival
Estelle Off Shoulder T-Shirt Butter - Final Sale Estelle Off Shoulder T-Shirt Butter - Final Sale
Sale
Estelle Off Shoulder T-Shirt Butter - Final Sale
$89.95 $44.95 AUD
final sale
Carina Classic Long Sleeve Black Carina Classic Long Sleeve Black
Carina Classic Long Sleeve Black
$69.95 AUD
best seller
Carina Classic Long Sleeve Currant Carina Classic Long Sleeve Currant
Carina Classic Long Sleeve Currant
$69.95 AUD
new arrival
Carina Classic Long Sleeve Black/White Stripe Carina Classic Long Sleeve Black/White Stripe
Carina Classic Long Sleeve Black/White Stripe
$69.95 AUD
new arrival
Carina Classic Long Sleeve Oatmeal Marle Carina Classic Long Sleeve Oatmeal Marle
Carina Classic Long Sleeve Oatmeal Marle
$69.95 AUD
best seller
Carina Classic Long Sleeve Optic White Carina Classic Long Sleeve Optic White
Carina Classic Long Sleeve Optic White
$69.95 AUD
new arrival
Carina Classic Long Sleeve Radiant Red Carina Classic Long Sleeve Radiant Red
Carina Classic Long Sleeve Radiant Red
$69.95 AUD
restocking soon
Carina Long Sleeve Chamomile Carina Long Sleeve Chamomile
Carina Long Sleeve Chamomile
$69.95 AUD
restocking soon
Chelsea Off Shoulder Long Sleeve Black Chelsea Off Shoulder Long Sleeve Black
Chelsea Off Shoulder Long Sleeve Black
$79.95 AUD
best seller
Chelsea Off Shoulder Long Sleeve Chocolate - Final Sale Chelsea Off Shoulder Long Sleeve Chocolate - Final Sale
Sale
Chelsea Off Shoulder Long Sleeve Chocolate - Final Sale
$79.95 $47.95 AUD
final sale
Chelsea Off Shoulder Long Sleeve Oatmeal Marle Chelsea Off Shoulder Long Sleeve Oatmeal Marle
Chelsea Off Shoulder Long Sleeve Oatmeal Marle
$79.95 AUD
best seller
womens white off shoulder long sleeve top Chelsea Off Shoulder Long Sleeve Powder - Final Sale
Sale
Chelsea Off Shoulder Long Sleeve Powder - Final Sale
$79.95 $47.95 AUD
final sale
womens red off shoulder long sleeve top Chelsea Off Shoulder Long Sleeve Radiant Red
Chelsea Off Shoulder Long Sleeve Radiant Red
$79.95 AUD
best seller
womens black crew neck long sleeve Jenna Crew Neck Long Sleeve - Black
Jenna Crew Neck Long Sleeve - Black
$79.95 AUD
best seller
Jenna Crew Neck Long Sleeve - Pecan womens crew neck long sleeve pecan
Jenna Crew Neck Long Sleeve - Pecan
$79.95 AUD
best seller
Harvee Relaxed Long Sleeve Berry - Final Sale Harvee Relaxed Long Sleeve Berry - Final Sale
Sale
Harvee Relaxed Long Sleeve Berry - Final Sale
$69.95 $19.95 AUD
final sale
Harvee Relaxed Long Sleeve Black - Final Sale Harvee Relaxed Long Sleeve Black - Final Sale
Sale
Harvee Relaxed Long Sleeve Black - Final Sale
$69.95 $27.95 AUD
final sale
Harvee Relaxed Long Sleeve Chestnut - Final Sale Harvee Relaxed Long Sleeve Chestnut - Final Sale
Sale
Harvee Relaxed Long Sleeve Chestnut - Final Sale
$69.95 $27.95 AUD
final sale
Harvee Relaxed Long Sleeve Thyme - Final Sale Harvee Relaxed Long Sleeve Thyme - Final Sale
Sale
Harvee Relaxed Long Sleeve Thyme - Final Sale
$69.95 $19.95 AUD
final sale
Harvee Relaxed Long Sleeve White - Final Sale Harvee Relaxed Long Sleeve White - Final Sale
Sale
Harvee Relaxed Long Sleeve White - Final Sale
$69.95 $27.95 AUD
final sale
Harvee Relaxed T-Shirt Berry - Final Sale Harvee Relaxed T-Shirt Berry - Final Sale
Sale
Harvee Relaxed T-Shirt Berry - Final Sale
$59.95 $11.95 AUD
final sale
Harvee Relaxed T-Shirt Black - Final Sale Harvee Relaxed T-Shirt Black - Final Sale
Sale
Harvee Relaxed T-Shirt Black - Final Sale
$59.95 $29.95 AUD
final sale
Harvee Relaxed T-Shirt Thyme - Final Sale Harvee Relaxed T-Shirt Thyme - Final Sale
Sale
Harvee Relaxed T-Shirt Thyme - Final Sale
$59.95 $11.95 AUD
final sale
Harvee Relaxed T-Shirt Chestnut - Final Sale Harvee Relaxed T-Shirt Chestnut - Final Sale
Sale
Harvee Relaxed T-Shirt Chestnut - Final Sale
$59.95 $23.95 AUD
final sale
Harvee Relaxed T-Shirt White - Final Sale Harvee Relaxed T-Shirt White - Final Sale
Sale
Harvee Relaxed T-Shirt White - Final Sale
$59.95 $29.95 AUD
final sale
Sonny Zip Jacket Navy Stripe Sonny Zip Jacket Navy Stripe
Sonny Zip Jacket Navy Stripe
$149.95 AUD
Sonny Hot Short Black Sonny Hot Short Black
Sonny Hot Short Black
$99.95 AUD
girl wearing stripe mini short stripe mini short
Sonny Hot Short Navy Stripe
$99.95 AUD
Sonny V Neck Jumper Navy Stripe Sonny V Neck Jumper Navy Stripe
Sonny V Neck Jumper Navy Stripe
$129.95 AUD
Sonny Zip Jacket Black Sonny Zip Jacket Black
Sonny Zip Jacket Black
$149.95 AUD

Explore the full Primi range, a curated collection of Australian-designed essentials created to simplify everyday dressing. As a small business, we focus on quality over quantity, offering considered staples crafted from premium, breathable fabrics in timeless silhouettes. Every piece is designed with intention, from our best-selling basics to our seasonal favourites, and available in inclusive sizing from XS to 5XL.

Loved by our loyal community, many styles are restocked by demand and made to be worn again and again. These are the foundations of a modern wardrobe, thoughtfully made and easy to live in.